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KHDA Approved Programme

AI for
Sales & Growth

Build the AI-powered sales system the best B2B teams are using now. Close more deals without adding to your workload.

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AI for Sales & Growth

Four sessions. One complete AI-powered sales system.

ClaudeCoworkHubSpotApolloLinkedIn
The Shift

A New Way of Selling

Most sales professionals already use AI to draft emails, prep for calls, and pull together research. It saves time. But a collection of shortcuts is not the same as a system.

Over the last few months, the best B2B sales teams have built a layer of intelligence underneath their existing sales motion: one that handles the research, the enrichment, the outreach, and the post-call admin automatically, while they spend their time on the conversations that close deals. They are reaching more of the right people, with better timing, and with significantly less manual effort.

Until recently, building something like this required technical expertise most sales professionals do not have. That has changed. You describe the outcome you need. The system plans and executes.

This programme gives you four sessions to build that system around your actual pipeline, your actual market, and whatever CRM your company already uses.

Curriculum

What You'll Build

Four sessions. One complete AI-powered sales system.

Session 01

Your Sales Operating System

Set up your AI workspace with the context that makes everything work: who you are, what you sell, and who your ideal customer is. Connect Cowork to your CRM, calendar, and meeting tool. Then run your first end-to-end workflow: research a real prospect, push the findings to your CRM, and draft an outreach message, all from a single instruction.

You'll be able to

Operate with a connected AI workspace behind you, running complete sales workflows from a single instruction.

Session 02

Your Prospecting Engine

Build a prospecting system that monitors your target market for buying signals: a leadership change, a funding announcement, a hiring pattern that signals a new initiative. Surface the highest-priority accounts to contact right now, enriched with verified phone numbers and, for those selling in the GCC, WhatsApp-enabled mobile numbers.

You'll be able to

Prospect the way the best GTM teams do, with signal-based targeting and verified contact data flowing automatically into your CRM.

Session 03

Your Outreach System

Build personalised outreach that references something specific and timely about each prospect, a multichannel sequence across email, phone, and WhatsApp, and a post-call workflow that updates your CRM and drafts your follow-up before you move to the next conversation.

You'll be able to

Run outbound the way it should be run, personalised at scale, with follow-through that never depends on your memory or your calendar.

Session 04

Your Pitch and Close Layer

Create a system that produces a personalised pitch deck in under 30 minutes. Build a Point of View brief you can send before a first meeting to arrive prepared with a clear perspective. Set up the intelligence loop that feeds what you learn in every meeting back into the next outreach cycle.

You'll be able to

Walk into any sales conversation fully prepared, with pitch materials built around that specific prospect and a system that gets sharper with every meeting.

How This Works

Three Pillars

01

Built Around Your Pipeline

Every exercise uses your actual market, your actual prospects, and your actual CRM. You leave with a working system, not a set of notes.

02

Small Cohorts, Direct Access

Sessions are capped at 15 professionals. Direct access to the instructor, real-time feedback, and a peer group working through the same shift.

03

Works With What You Already Use

Whether your company uses Salesforce, HubSpot, Pipedrive, or another CRM, this system connects to it. No need to change your stack.

Who This Is For

Built for B2B Sales Professionals

Business Development Managers

Business Development Managers

You build pipeline and open doors. Build the AI system that finds the right accounts, enriches them with verified data, and drafts personalised outreach — so you spend time on conversations, not research.

Account Executives

Account Executives

You close deals. Build the system that prepares your pitch materials, updates your CRM after every call, and ensures nothing falls through the cracks between meetings.

Sales Leaders & Founders

Sales Leaders & Founders

You own revenue. Build the operating system that gives your team signal-based prospecting, automated follow-through, and a pitch layer that scales with your pipeline.

Programme Format

Two Formats, Same Curriculum

Online Cohort

Online · Four Sessions

AED7,900

The same four-session curriculum delivered live online. Same instructor, same hands-on approach. Maximum 15 participants.

KHDA certification
All programme materials
Complete sales system templates
Alumni community access
Available in English and Arabic
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Live in DubaiIn-Person Cohort

In Person · Four Sessions

AED9,600

4 sessions at our Dubai Media City training centre. Direct instructor access, hands-on building. Maximum 15 participants.

KHDA certification
All programme materials
Complete sales system templates
Alumni community access
Available in English and Arabic
Enrol Now
FAQ

Your Questions, Answered

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