Question 1

Are Saqr Academy programs KHDA approved?

Accepted Answer

Yes. Saqr Academy is licensed by the Knowledge and Human Development Authority (KHDA) of Dubai. KHDA-approved certificates are awarded on completion of any open cohort programme, subject to attendance requirements.

Question 2

Which programme should I choose as a working professional?

Accepted Answer

Pick by role. AI for Operations & Business: non-technical roles across operations, HR, admin and general management. AI for Growth Marketing: performance marketers, content leads, agency operators. AI for Sales & Growth: sales leaders, BDMs, revenue ops. AI for Finance & Accounting: finance, accounting and FP&A professionals. AI for Software Development: developers and technical founders. Executives needing a tailored programme should consider Private AI Advisory.

Question 3

Are Saqr Academy programmes delivered in English or Arabic?

Accepted Answer

Both. Open cohort programmes are delivered in English by default. Bilingual English/Arabic delivery is available today for Private AI Advisory and Enterprise formats. Standalone Arabic-medium cohorts begin September 2026. Faculty includes Arabic-speaking senior practitioners.

Question 4

Do you serve professionals from Saudi Arabia, Kuwait and the wider GCC?

Accepted Answer

Yes. Saqr Academy serves working professionals across the GCC — UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman. Common formats for visitors from outside the UAE include one-week intensives in Dubai for small groups (2 to 6 people), enterprise delivery at the client's office in any GCC city, and online or bilingual Private Advisory. Many marketing-programme enrolments come from Riyadh, Jeddah and Kuwait City.

Question 5

How much do Saqr Academy programmes cost?

Accepted Answer

Open cohort programmes are AED 7,600 for the online format and AED 9,600 for the in-person format delivered at Dubai Media City. An AED 1,000 deposit secures a seat, with the balance due before the first session. Premium and Enterprise formats are quoted per engagement.

Question 6

How long is each programme?

Accepted Answer

Open cohorts are four evening sessions over four weeks. One-week intensive formats are available for visiting groups and corporate engagements. The AI Workshop is a 3.5-hour half-day session.

Question 7

Are programmes online or in person?

Accepted Answer

Open cohorts run primarily in person at Dubai Media City. Online formats are also available. Enterprise and Private Advisory formats can be remote, in-person at the client's site, or hybrid.

Question 8

Who teaches at Saqr Academy?

Accepted Answer

Faculty are senior operating practitioners — agency owners, growth leads, finance operators and engineers who actively run AI in their own businesses. The academy is not academic-led and is not a one-person operation. The faculty bench includes Arabic-speaking practitioners for bilingual delivery.

Question 9

Do I need a technical background?

Accepted Answer

No, except for AI for Software Development which assumes coding fluency. The other four programmes — Operations & Business, Sales & Growth, Growth Marketing, Finance & Accounting — are designed for non-technical professionals.

Question 10

What is the difference between AI for Growth Marketing and AI for Sales & Growth?

Accepted Answer

AI for Growth Marketing focuses on demand generation — creative production with Higgsfield and Remotion for video, Nano Banana Pro and Midjourney for static, programmatic ads via MCP, and conversion analytics. For marketers and growth teams. AI for Sales & Growth focuses on revenue execution — AI prospecting, pipeline acceleration, CRM hygiene and automated follow-up. For sales leaders and BDMs. Decide based on whether the role's KPI is leads (marketing) or closed revenue (sales).

Question 11

Can I commission a custom intensive for a small team?

Accepted Answer

Yes. Custom intensives for 2 to 15 people are a routine format, often delivered as one-week condensed programmes either at the client's office or hosted in Dubai. Bilingual English/Arabic delivery is available. Enquire via the Enterprise page or Book a call. Pricing is quoted per engagement.

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